NOT AS USUAL
OUR HISTORY
HOW DO WE START?
"CREATING A COMMUNITY OF EMERGING TALENT".
In 2020 we saw hundreds of workshops and small artisans close their doors during the global pandemic as they could not cope with the digitalisation of the market, the national/European operation and the dissemination resources available to much larger brands.
The quality of their designs, their 100% handmade production, their talent and their passion are out of this world. They are capable of making differential, innovative designs, never seen before. They are people who work with their heads, hands and hearts to underline the art of the word Craftsmanship.
Toaster was born as a brand to promote these emerging artisans, a place that offers them a digital platform where they can promote their name, studio and products. A logistical and operational platform to be able to take these designs all over Europe and a great team behind them that fights to make them go as far as possible.
Toaster is a showcase for emerging design, for differential design.
TOASTER CREW
"The team is the soul of toaster home".
Our HQ is located in Barcelona, the Toaster Crew is made up of 6 people, each of them bringing their own personality and granite to the emerging design project.
The artisans are an indispensable part of the Toaster Crew, without them there would be no Toaster. And as we always tell them, this platform is as much theirs as it is ours.
We are enjoying the journey and we believe we are not doing badly at all... We are a 100% sustainable company and a leader in the promotion of emerging furniture design. A differential place where more than 1000 people, dozens of studios and professionals have trusted and continue to trust.
THE TOASTER DESIGN CHAIN
DIFFERENTIAL DESIGN IS THE KEY TO OUR WORK
At Toaster, we select the most outstanding emerging artisans on the national scene. Together with them we study the best products to include in our platform. Products that comply with the values of quality, design and sustainability.
Hand in hand with the craftsmen and our team, we also work on our own lines. Furniture made by our designer Nico, which combines our personality with the unique style of each Toaster craftsman.
Being handmade designs, when there is an order, the artisan is notified at the same time, from there he gets to work on your design and finish it in the following 7-15 days. We take care of receiving it in our HQ and take it in perfect condition to your home :)
MAKING A PACT WITH THE ENVIRONMENT
"WE WANT TO MAKE DESIGN SUSTAINABLE".
Did you know that 10 million tons of furniture are discarded every year?
Toaster is committed to the recycling of wood and materials, the use of sustainable materials and the circular economy market. In addition, from January 2022, Toaster is a Net-Zero company.
In order to be Net-Zero, we work on actions that allow us to offset the entire carbon footprint generated by our activity.
Toaster works in the "Toaster Forest" project which encompasses a multitude of initiatives of high environmental value, mainly in Spain. Among the many projects in which we participate, there is one in Galicia to regenerate an area of forest that was badly affected after the great fires that have ravaged the community in the last 3 years.
All this from CO2 Revolution, a leader in carbon footprint calculation and offsetting for companies.
Desde dentro · Startups' oasis
¿Qué ofrece Toaster al mundo?
Startups' Osasis es una plataforma de innovacion, educación y novedades relacionadas con el mundo Start-up. Compartimos la gran experiencia de participar en su sección de Desde Dentro, una entrevista que muestra el funcionamiento y trabajo que hay detrás de Toaster
En la entrevista podrás encontrar información sobre cómo se formo Toaster, qué es ser una empresa Net-Zero, cuales son nuestros retos e hitos y qué esperamos hacer de aquí a 1 año.
ENTREVISTA EN IKIGAI MAGAZINE
ARTESANÍA LOCAL, ESPÍRITU GLOBAL
IKIGAI Magazine es una revista de lifestyle que se interesó por el proyecto de Toaster y nos preguntó por nuestras intenciones, valores e ideas para hacer de este proyecto, referencia. Os dejamos aquí algunos extractos
"Estamos formando una comunidad donde creamos productos conjuntamente y ayudamos a artesanos emergentes a llegar al gran público, mostrando su historia, procesos e inspiraciones"
“Toaster va de personas, de talento e innovación,” nos dice Julio. “Por ejemplo, cuando lanzamos nuevos artículos, no anunciamos los productos, sino al artesano que hay detrás de ellos; hablamos de la personalidad, los materiales y el estilo que los marcan. Actualmente, nuestro proceso de selección de nuevos artesanos se basa en factores como la calidad de los materiales, el diseño diferencial y la sostenibilidad (algo muy importante si tenemos en cuenta que la industria del mueble es de las más contaminantes del mundo)
